ABOUT US
Our mission is to provide a platform for students to learn, explore and engage
in the marketing industry and add value to their university career outside of the classroom.
This year, due to the unforeseen circumstances of COVID-19, our goal is to provide as many opportunities as possible to keep students engaged and make up for the lack of in-person connections available
MISSION STATEMENT
22
For the past 22 years, RCMA has been the number one resource for marketers at UofT Rotman Commerce and beyond.
200
5
Over 200 professionals are part of RCMA’s corporate partners and alumni network. With this network, RCMA brings what the corporate world is seeking for in marketers.
Through 5 events, the flagship conference, RCMA provides the most relevant and engaging events for marketers.
21
With the leadership and vision of 21 dedicated students, RCMA provides a welcoming environment to help young and aspiring students develop their passion for the marketing world.
Our Leaders
FOR 20/21
Julia Clark
President
Susanna Zhao
Vice President
Izzy Stepančev
Co-Director of Events
Imamah Nasir
Co-Director of Marketing
Sebastien Tuli
Co-Director of Marketing
Daniel Jiang
Director of Finance
Brianna Vuong
Co-Director of
Corporate Relations
Angela Cui
Co-Director of
Development
Chantelle Nejnec
Co-Director of
Development
Mirielle Korting
Co-Director of Events
Adithya Rajeev
Co-Director of
Corporate Relations
Roles
President & Vice President
The President and The Vice President are the dynamic duo of the RCMA. They ensure that RCMA’s vision and strategy is executed through different initiatives including RCMC, Agencies After Dark, Prof-Off, First Look, and more. This duo also encourages and guides the organization and the team of individuals to always strive for new and innovative ways to improve and grow while always striving to achieve more.
Finance
The finance portfolio connects all areas of the RCMA under one driver: money. To ensure all attendees receive the best experience from the RCMA, the finance director works across the organization to fund initiatives and manage our bank account in the most efficient way. From addressing financial sponsorship allocation to approving expenditures, the finance portfolio rejects the idea of mo money mo problems!
Events
The events team transforms simple ideas into action. They work tirelessly to combine all of the elements from each portfolio team to exceed your expectations; we’re constantly innovating to adapt to your needs. Think of us as chefs, working hard to bring you the best new recipes while delivering some of your old favourites with a twist. This portfolio designs and executes events that will satisfy your hunger for skill development while entertaining you at the same time.
Marketing
The Marketing portfolio is responsible for making the RCMA pop! We design campaigns online and offline to share the RCMA’s message and end-user benefits to you, our consumer! We are always looking for ways to better engage with you, to develop even better events and programming, to ensure you have the best experience with us. We are structured by 4 main functions: Communications (Online content, key organizational messaging), Engagement (Experimental marketing efforts and RCMAHub initiatives), Insights (Research studies and innovative development) & Media (Photo and video content production).
Corporate Relations
The Corporate Relations portfolio serves as the liaison between the RCMA and corporate professionals. The CR Team is the first point of contact between the RCMA and any sponsoring companies, hence everyone on the team is very good-looking and charismatic. It is these same good looks and charisma that allows the CR Team to attract corporate sponsorship and representatives to RCMA events, aiding in increasing the quality of all events offered throughout the year.