Marketing is a 'Practise'/'Experience' - based business function. Theories like 4-Ps are only there as rooted foundations. A successful marketer has to have a decent understanding of many areas. Design is one of the most important ones. Especially in the world of startups and large corporations, design can make or break your campaigns or even your business. 

George from Highline Beta

George graduated in 2012 from McIntire School of Commerce at the University of Virginia. His study focused on Business Analytics, Marketing, and IT. He spent 7 years of his professional career in New York City, working as a digital strategist (in agencies) and marketing manager (within corporations) with many well-known brands such as Pantene, Gillette, PNC Bank, HSBC, and Oliver Garden. After winning pitches and launching campaigns that added up to $150+ million in deals, George found his true passion for entrepreneurship when he started to advise his first startup client in 2014. He is currently working with Highline Beta as an independent consultant helping build growth strategies for early-stage startups across North America.

Vikram from highline beta

Vikram brings 15+ years' experience in the startup space as an entrepreneur/founder and goto market expert specialising in taking startups to market. Vikram has spearheaded sales/business development, marketing, product launches and overall go-to market activities for multiple tech startups in the Mobile, Consumer, B2B, SAAS, Fintech, Retail, AI & Blockchain space. This includes playing an integral role in helping early-stage companies forge key partnerships, launch in new markets and generate $10m+ in revenue. A two-time cofounder with 1 exit, Vikram is currently a Founder in Residence with Highline Beta.

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